During the week of World Environment Day on 5 June 2015, RTL Group and its profit centres held their seventh environMINDday – a day of action that aimed to engage employees in environmental issues. The event was part of RTL Group’s corporate responsibility strategy and the ‘be green Days’ that Bertelsmann organises regularly.
As part of our energy efficiency projects, we also would like to engage employees in environmental issues, which is why RTL Group began organising an environMINDday from 2008. Participating companies across the Group undertook numerous initiatives to raise employees’ awareness of climate change, and advise them on how to be environmentally responsible at work and in their personal lives.
In this connection, a presentation on the topic of ‘Urban development and the Kirchberg Plateau’, as well as information booths were organised to bring all Luxembourg employees up to speed about the construction projects and their current and future transport options. Furthermore, the on-site bike-sharing scheme, which enables employees to borrow conventional or electric bicycles, has been upgraded. As in previous years, an organic, locally sourced lunch was served at the company restaurant and lucky eco-quiz winners won special ‘soft mobility’ prizes.
What happened across the Group? Examples of activities at various companies:
Since September 2014, RTL Nederland has broadcast its own internal TV programme called Gangmakers every two weeks on its intranet. In 2015, a green Gangmakers special about RTL Group’s environMINDday aimed to encourage colleagues to be more environmentally conscious. Forester Arjan Postma also led a nature walk.
UFA Serial Drama
The UFA Green Team organised a ‘Dr. Bike’ event in Potsdam under the slogan ‘Bike to work and do something good for yourself and the environment’. The UFA Green Team in Cologne offered a repair service for employees who commute by bicycle with a free inspection and minor repairs to fix their bikes in time for the summer.
RTL Radio Deutschland
105.5 Spreeradio in Berlin joined environMINDday 2015 by discussing the topic live on air. Funkhaus Halle (89.0 RTL and Radio Brocken) featured special energy saving and environmental tips in their internal communications streams.