During the week of World Environment Day on 5 June, RTL Group and its profit centres held their seventh environMINDday – a day of action that aims to engage employees in environmental issues. The event is part of RTL Group’s corporate responsibility strategy and the ‘be green Days’ Bertelsmann organises every two years.
Alongside energy efficiency, a key pillar of RTL Group’s environmental approach is to engage employees in environmental issues. Therefore, RTL Group has organised an environMINDday since 2008. Participating companies across the Group undertake numerous initiatives to raise employees’ awareness of climate change, and advise them on how to be environmentally responsible at work and in their personal lives.
Romain Mannelli, EVP Human Resources and Chairman Corporate Responsibility at RTL Group, says: “In the context of increased urban development, the expected increase in traffic on the Kirchberg Plateau, and the construction of RTL Group’s new ‘RTL City’ premises, we decided to focus this year’s environMINDday on the theme Sustainable Mobility.”
In this connection, a presentation on the topic of ‘Urban development and the Kirchberg Plateau’, as well as information booths were organised to bring all Luxembourg employees up to speed about the construction projects and their current and future transport options. Furthermore, the on-site bike-sharing scheme, which enables employees to borrow conventional or electric bicycles, has been upgraded. As in previous years, an organic, locally sourced lunch was served at the company restaurant and lucky eco-quiz winners won special ‘soft mobility’ prizes.
What happened across the Group? Examples of activities at various companies:
Since September 2014, RTL Nederland has broadcast its own internal TV programme called Gangmakers every two weeks on its intranet. This year a green Gangmakers special about RTL Group’s environMINDday aimed to encourage colleagues to be more environmentally conscious. Forester Arjan Postma also led a nature walk. Click here to watch the special edition.
UFA Serial Drama
The UFA Green Team organised a ‘Dr. Bike’ event in Potsdam under the slogan ‘Bike to work and do something good for yourself and the environment’. The UFA Green Team in Cologne offered a repair service for employees who commute by bike with a free inspection and minor repairs to fix their bikes in time for the summer.
RTL Radio Deutschland
105.5 Spreeradio in Berlin joined environMINDday 2015 by discussing the topic live on air. Funkhaus Halle (89.0 RTL and Radio Brocken) featured special energy saving and environmental tips in their internal communications streams.
RTL CBS Asia Entertainment Network
RTL CBS Entertainment Network in Singapore collaborated with water.org – an NGO that helps to supply drinking water to remote areas. To raise awareness about saving water and sanitation solutions in the Philippines and Indonesia the channels RTL CBS Extreme HD and RTL CBS Entertainment HD will broadcast a 30-second public service announcement over summer and also make a donation to the organisation. The company also organised an information event at their offices to discuss further activities for raising awareness.
Fourth RTL Group carbon footprint
Since March 2015, environmental data for 2014 has been collected across RTL Group for the biennial Group-wide carbon footprint measurement. Based on the outcome, which will be disclosed in Q3/2015, measures will be planned to reduce energy consumption, emissions and other environmental impacts. RTL Group has been measuring and reporting its environmental impact since 2008. Together with Bertelsmann and the Institute for Energy and Environmental Research (IFEU) in Germany, the data is gathered and analysed using the method set out in the GHG Protocol.