09.04.2015, Luxembourg, RTL Group
RTL Group leads the most recent financing round for Clypd, a US-based platform for programmatic advertising sales on linear TV, and now holds a 17 per cent minority stake in the company.
The Clypd platform, founded in 2012, is comprised of innovative components that automate workflows between buyers and sellers of TV airtime. It gives TV advertising sales houses in the United States the ability to allow media planners to discover TV inventory opportunities in a unique data driven and efficient manner.
Clypd is a pioneer on the programmatic TV front, focusing solely on offering linear TV inventory sales. Clypd operates the marketplaces on behalf of the broadcasters. Key clients include, Discovery Communications, Univision and Cox.
Rhys Noelke, Vice President Business Development at RTL Group, who will join the Board of Clypd, says: “Clypd is one of the first companies that created a strong platform for programmatic sales for linear TV in the US. It offers a unique set of tools to the market at a crucial time, as programmatic video sales are growing rapidly. In conjunction with our investment in SpotXchange, Clypd adds key TV sales competencies that will potentially offer groundbreaking solutions for TV and online advertisers. We see great potential in the collaboration of both companies – in the US and Europe.
Joshua Summers, CEO of Clypd, says: “Clypd is squarely focused on helping television media owners and distributors enhance the value of their inventory. As one of the most powerful media companies in the world, we are excited to have RTL Group lead our Series B round of financing. RTL Group’s global footprint will certainly help accelerate our efforts to deliver on the promise of programmatic TV.”
Following the acquisition of SpotXchange in summer 2014, the investment in Clypd underlines RTL Group’s strategy to become a leading player in all video segments. It complements RTL Group’s growing presence in online video, linking monetisation capabilities in linear and non-linear TV with data and technology-based businesses.