14.04.2016, North America, BroadbandTV
On 12 April 2016, Founder and CEO of BroadbandTV Shahrzad Rafati participated in a panel discussion at the Financial Times Digital Media 2016 conference, held in London from 12 to 13 April 2016.
Under the title ‘Predictions for the future of media: new disruptions, new models’, the panellists Shahrzad Rafati and David Pemsel, CEO of The Guardian Media Group, shared their thoughts about where the digital ambition and talent will be flowing, how the distribution models will change and about the future of the media in general in a fast changing media environment. The panel discussion was moderated by Richard Waters, Financial Times West Coast Editor, and was followed by a Q&A session.
Speaking about distribution models, Shahrzad Rafati said: “A good owned and operated strategy is no longer the end game. This is an evolution of where we were before, where data, tech and social play an increasingly important role in creating, distributing, and promoting content. We also need to collaborate with the new generation of content creators. The reason it’s important to engage with these influencers is because they are not just talent, they are also distributors who share and promote the content.”
Founder and CEO of BroadbandTV Shahrzad Rafati participated in a panel discussion at the Financial Times Digital Media 2016 conference
Regarding monetisation, she said: “It’s not just about ad-based video-on-demand (AVOD), there are many serious subscription video-on demand (SVOD) players on the market. There’s so much you can do to monetise not only the content, but the intellectual property itself through avenues like licensing to multiple platforms, publishing books, merchandise, mobile apps, and even bringing digital content to the traditional TV sphere.”
The panel discussion was followed by a Q&A session
According to the latest ComScore Top 100 Video Properties Worldwide report for unique viewers, BroadbandTV (BBTV) is the number three video property in the world after Google and Facebook. Compared to the top two, BBTV’s unique video viewership is 53 per cent of the size of Facebook, and a third (31 per cent) of Google’s, showing that one out of every three people who consumed video content across Google sites, including YouTube, watched BBTV content in February 2016.