27.06.2017, North America, SpotX
RTL Group’s video ad serving platform SpotX and Immersion Corp., the leading developer and licensor of haptic technology, have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices.
Screenshot from the Haptic Web Gallery
By teaming up, the pair will bring Immersion’s haptic technology across all media owners on SpotX’s platform, empowering advertisers with high-impact, tactile experiences.
Kristen Williams, Director of Strategic Partnerships at SpotX
Distribution has long been one of the biggest pain-points in the haptic ad market. The integration of Immersion’s technology with SpotX’s platform will make haptic mobile video ads available at significant scale to ad buyers, by automatically activating the possibility to deploy haptic ad units across compatible inventory from a range of premium publishers.
“The ability to bring these haptic experiences to audiences across SpotX inventory is something both the buy and sell side are very excited about,” said Kristen Williams, Director of Strategic Partnerships at SpotX. “Our Demand Facilitation team will help buyers find the best publishers for haptic ads and help them structure their buys to maximise efficiency and effectiveness of this innovative new format. The partnership reinforces SpotX’s commitment to our publisher clients to explore innovative technologies that empower them to realise the full potential of their video ad inventory.”
“As virtual reality, touchscreens, and wearable technology grow in popularity, opportunities to use haptics are growing rapidly, as high-quality tactile effects enhance the user experience,” said Sergio De Acha, Regional Head of Business Development at Immersion. “With ads you can feel, touch taps into an additional sense to help brands differentiate themselves. Our partnership with SpotX makes high-impact ad units available to buyers at scale, making the power of haptics more pervasive.”
Immersion’s Haptic Web Gallery showcases a sample of videos and ads enhanced with haptics. Immersion’s technology is enabled on Android mobile devices.