21.12.2017, Israel, Inception
Inception’s new FashionTV VR channel brings fashion into virtual reality for the first time.
Virtual Reality specialist Inception, funded by RTL Group, and FashionTV announced the launch of the first VR fashion channel, featuring new and existing content from fashion creators and shows around the world.
FashionTV has been a fixture in fashion reporting and features since its launch in 1997, distributed in 500 million households over 150 countries. FashionTV creates over 100 hours of new 2D programming each month, and with this launch they are taking their first step into VR.
“VR gives people a chance to visit and see things they may never get the chance to do in real life,” says Benny Arbel, Inception CEO. “Fashion impacts all of us every day, and by bringing it to the world in VR we have the chance to give people access to experiences they would never be able to have otherwise.”