RTL Group to create Europe’s leading ad-tech development unit

28 August 2019, Luxembourg/Cologne/Denver
  • Smartclip to become an open ad-tech platform for European broadcasters and streaming services, led by Mediengruppe RTL Deutschland
  • Review of strategic partnerships for SpotX


RTL Group today announced that the Group’s Executive Committee and Board of Directors have decided a strategic review of its ad-tech businesses.

With immediate effect, Mediengruppe RTL Deutschland, as RTL Group’s largest business unit, takes over the responsibility for the Group’s ad-tech businesses in all European markets (except the UK), bundled under the brand Smartclip. The UK will continue to be the hub that centralises the operations for SpotX Global in Europe. SpotX and Smartclip will continue to work closely together to deliver leading technology and monetisation solutions to existing and new European clients. For Smartclip, the objective is to create an open ad-tech development unit, based on the technology developed by Smartclip and custom-tailored for the needs of European broadcasters and streaming services. Accordingly, Mediengruppe RTL Deutschland will further invest in evolving and growing the Smartclip platform.

In parallel, RTL Group has begun reviewing strategic partnerships for the SpotX Global business. SpotX is positioned as a leading platform to monetise digital video, including premium video-on-demand (VOD) and live TV streamed to any internet-connected TV device. SpotX will continue to operate on a global basis, serving some of the world’s largest media owners, device manufacturers, platform operators and publishers. In February 2019, SpotX fully acquired the UK-based video technology company Yospace. With its advanced solutions for dynamic server-side ad insertion, Yospace further complements the SpotX platform, providing one of the leading solutions for monetising high-quality video streaming across Europe, the US and Asia.

Thomas Rabe, CEO of RTL Group, says: “New partnerships and state-of-the-art advertising technology are key success factors for our Total Video strategy. The strategic review of our ad-tech businesses serves both goals: firstly, it facilitates partnerships in Europe and the United States. Secondly, it bundles efforts and resources to build a competitive European advertising technology platform. With our alliances and partnerships, we are actively shaping the future of the European Total Video industry – from content creation to ad sales and technology.”



For further information please contact:

Corporate Communications

Oliver Fahlbusch
Executive Vice President
Corporate Communications & Marketing
RTL Group
T.: +352 / 24 86 5200

Investor Relations

Andrew Buckhurst
Senior Vice President
Investor Relations
T.: +352 / 24 86 5074

About RTL Group
RTL Group is a leader across broadcast, content and digital, with interests in 60 television channels, eight video-on-demand platforms and 30 radio stations. RTL Group also produces content throughout the world and owns several rapidly growing digital video businesses. The television portfolio of Europe’s largest broadcaster includes RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary and Antena 3 in Spain. RTL Group’s families of TV channels are either the number one or number two in eight European countries. The Group’s flagship radio station is RTL in France, and it also owns or has interests in other stations in France, Germany, Belgium, Spain and Luxembourg. RTL Group’s content production arm, Fremantle, is one of the largest international creators, producers and distributors of scripted and unscripted content in the world. Fremantle has an international network of production teams, companies and labels in over 30 countries, producing over 12,700 hours of original programming and distributing over 20,000 hours of content worldwide. Combining the on-demand services of its broadcasters, the digital video businesses BroadbandTV, Divimove, United Screens and Fremantle’s more than 300 YouTube channels, RTL Group has become the leading European media company in online video. RTL Group also owns the ad-tech businesses Smartclip and SpotX. For more information, please visit RTLGroup.com.

RTL Group – Entertain. Inform. Engage.

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