"If I had to make a recommendation to young executives, I would definitely say: Don't be scared of doing something completely different!"

Bernd Reichart

Managing Director, Digital Channels, Antena3 - Madrid

"I joined RTL Group in 2001 as Manager International Sales SPORTFIVE Tixx (at that time UFA SPORTS) in Hamburg. I always wanted to work in the sports rights industry and UFA SPORTS was Europe's leading agency and part of RTL Group. In this role, I was responsible for the sales of SPORTFIVE’s Ticketing solutions to international football clubs and federations. My first impression? A fantastic team spirit within a group of young sports enthusiasts!

Later and thanks to great mentors around the Group, I moved to Antena 3 in Spain where I was offered a new position as Manager Client Services SPORTFIVE. There, I was responsible for the implementation of the Siemens Mobile Sponsorship at Real Madrid. In 2007 I became Head of Investor Relations and was subsequently appointed Managing Director Digital Channels, in charge of both Antena.neox and Antena.nova channels and Antena 3’s digital strategy.

"Honestly, I owe these opportunities within RTL Group to all people who had confidence in me and supported me in making the next career step.

"If I had to make a recommendation to young executives, I would definitely say: Don't be scared of doing something completely different!"