The study indicates that, in its transmission area of Berlin and Brandenburg, 104.6 RTL drew 115,000 listeners in the demographic sought after by advertisers, which represents a 12.7 per cent increase. 61,000 listeners in Berlin alone reflect an 8.9 per cent increase. With peak listenership of 910,000 people, 104.6 RTL is still the most listened-to radio station in the German capital. Berlin’s Hit-Radio and Radio Eins lead the radio market in Berlin, with a market share of 9.5 per cent. The study indicates that each hour, 54,000 listeners tune in to 105’5 Spreeradio, a 6 per cent increase compared to the previous analysis. In all, each day, from Monday to Saturday, 233,000 Berliners aged 10 and older listen to the station.

For Stephan Schmitter, managing director of 104.6 RTL and 105’5 Spreeradio, the good results are anything but a matter of course, and instead reflect the team’s consistently good and creative work.

“These numbers clearly demonstrate that we are a reliable partner for our listeners and customers, and undisputedly the most popular channel in the fiercely competitive German radio market,” he said, commenting on 104.6 RTL’s success. “105’5 Spreeradio scores with its quality and closeness to listeners,” Schmitter added. “We stay uncommonly close to our listeners’ everyday routine, so that they feel well taken care of and at home with us. We will continue to work on this with a great deal of empathy and to the highest standards!”

RTL Radio – ‘Die besten Hits aller Zeiten’ was able to grow its nationwide listener pool by over 20 per cent to 730,000, benefiting particularly from a strong increase in the 14 to 49 demographic: here, 33.6 per cent more listeners tuned in than during the last MA analysis.

The Media-Analyse media analysis is published twice a year. This was the third time the survey included children and teens aged between 10 and 13, and EU foreigners living in Germany. The information is important for the industry, as the channels use it as guidance in pricing their airtime for ads. The Media-Analyse workgroup unites some 260 companies in advertising and media.