Mehrzad Marashi, winner of the seventh season of the Grundy Light Entertainment-produced talent show Deutschland sucht den Superstar, bested the previous first-day sales record holder, Lena Meyer-Landrut’s Grand Prix song for Germany, Satellite.
In addition to the gratifying TV viewer ratings (see RTLGroup.com report), season seven of the talent show was popular on the Internet as well. Users of various platforms viewed some 85 million videos tying in to the show– that’s more than twice as many video views as last year (40 million). RTL.de alone counted around 40 million (2009: 16.5 million) video views of highlights from the various shows. On Clipfish.de, the highlights generated 34 million views (2009: 18.6 million). The complete episodes and shows were viewed 7.7 million times on RTLNow.de.
Mobile use in particular has increased steeply this year: in 2009, just 170,000 of the views were generated by smartphones. This year the number skyrocketed to 3.5 million – most of them via the new app launched by RTL Interactive at the end of January.
21 April 2010 - RTL Television / Grundy Light Entertainment, Germany