As Denmark's highest-rated show of the day, X Factor was watched by more than one third of the population (1.6 million), comfortably beating last year's launch episode which attracted 1.0 million viewers. All in all, X Factor achieved a market share of 56 per cent, beating the DR1 prime-time average by an impressive 79 per cent.
In the commercial target group of adults aged 15 to 50, X Factor achieved a 64 per cent market share – 149 per cent above the prime-time average. The show also achieved an audience share of 64 per cent among young viewers 15 to 24, performing a massive 230 per cent above average.
9 January 2009 - Blu, Denmark