Social TV takes over the screen at RTL On 8 January 2014 at 20:15 Deutschland sucht den Superstar (Idols) returned to RTL Television – and the social TV offer RTL Inside has conquered the TV screen just in time for the start of the new season.
 
 

 The RTL Inside logo

The first episode of season eleven of the UFA Show & Factual produced talent show attracted 3,6 million viewers, for a market share of 19.6 per cent. During broadcast, the RTL logo on the top left of the screen transforms into the RTL Inside logo several times per show. The newly superimposed logo draws viewers’ attention to the second-screen offering currently available online via tablet or smartphone. Here, viewers can:

  • Get exclusive additional information free of charge

  • Take part in surveys about the programme they are watching

  • Participate in the content of the programme while it is on air

  • Talk about what’s happening on TV on the social networks via an integrated social TV feature.

 

 Logo transformation

Marc Schröder, the Mediengruppe RTL Deutschland management board member responsible for strategic business development, and Managing Director of RTL Interactive, says: "The animated live references to our second-screen offers integrates social TV even more firmly in our viewers’ television experience. Interaction, action and additional information on the second screen are the perfect complement to the programme they are currently watching on the big screen. The direct interplay of attractive content on different devices intensifies the TV experience."

In addition to Deutschland sucht den Superstar, from January RTL is also using the new logo to alert viewers to second-screen offers for RTL formats such as Ich bin ein Star – Holt mich hier raus! (I'm a Celebrity - Get Me Out of Here!) and Wer wird Millionär (Who Wants to be a Millionaire?), among others.

 Last year RTL Inside, the Second Screen offering launched by RTL Interactive in 2012, generated:

  • 175 million mobile page views
  • 15 million mobile video views
  • 10 million likes in social networks including werkenntwen, Facebook and Twitter
    with the smartphone and iPad apps alone.



9 January 2014 - RTL Television / RTL Interactive, Germany