With a market share of 16.3 per cent among 14- to 49-year-olds even in the Football World Cup month of June, RTL Television came in far ahead of ARD (12.3 per cent), ZDF (11.7 per cent) and ProSieben (10.2 per cent). In the total audience rankings, RTL Television came in third with a 12.7 per cent share, behind ARD (17.1 per cent) and ZDF (16.7 per cent). The Football World Cup was a major topic on RTL Television as well. The channel broadcast six preliminary round matches and two Round of 16 games. A total of 13.43 million viewers tuned in for the preliminary match Italy v Paraguay on 14 June, which translates to an extraordinary market share of 48.4 per cent. RTL Television scored with its Formula 1 broadcasts as well: the races in Canada and Spain were watched by as many as 6.66 million viewers. Its afternoon programming also continues popular, attracting market shares of up to 34.1 per cent among 14- to 49-year-olds.
A total of 13.43 million viewers tuned in for the preliminary match Italy v Paraguay on 14 June
In the first half of 2010 Vox attracted an average market share of 7.7 per cent in its 14- to 49-year-old target audience, a year-on-year improvement of 0.4 percentage points (H’1 2009: 7.3 per cent). In the World Cup month of June 2010, the Cologne-based channel scored an average market share of 7.1 per cent among 14- to 49-year-old viewers. As ever, the audience favourites include US series like Lie to me and Crossing Jordan. The most popular own productions included Das perfekte Dinner, Prominent!, Ab ins Beet! and Auto Mobil.
RTL II closed the month of June with a stable average market share of 5.4 per cent. Big Brother scored its best ratings of the season, attracting a sensational 11.9 per cent of the market. The Monday evening decision shows were watched by up to 9.3 per cent of 14- to 49-year-olds. And the RTL II News also continue to do well. On 28 June the programme attracted 12.0 per cent of the 14- to 29-year-old viewer market, while ARD’s Tagesschau reached just 6.5 per cent.
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Lie to me
The children’s channel Super RTL scored 2.0 per cent of the 14- to 49-year-old viewer market in June. In its core target group– children aged 3 to 13 – the channel achieved a market share of 17.7 per cent.
In June, N-TV attracted 0.8 per cent of the 14- to 49-year-old viewer market. Here, too, football was one of the ratings drivers: The Football Breakfast show, aired twice an hour between 7:00 and 12:00, had market shares (14-49) of up to 4.0 per cent, and N-TV’s live broadcasts of the DFB press conferences were watched by up to 2.4 per cent of 14- to 49-year-olds.