The second season of X Factor in Denmark concluded last week with nearly half of the population tuning in for the finale. Winning a huge 78 per cent audience share, X Factor beat the DR1 prime time average by 149 per cent.
Already Denmark's highest-rated show in 2008, X Factor attracted a 79 per cent share of young adults aged 15 to 24, which is over four times the channel average. X Factor also drew 79 per cent of adults aged 15 to 50, more than 3 times the channel average.
"This is an exceptional result for the team at Blu, and a testament to all the hard work and effort that goes into producing a great show like X Factor," commented Henrik Nielsen, CEO of Blu.
6 April 2009 - Blu / FremantleMedia, Denmark / United Kingdom