Sony Music will publish the CD compilation tying in to the music show launched last year, Die neue Hitparade, as well as the compilation to accompany the new quiz show Just the Best – Der große Musiktest (The Big Music Test). Thematic compilations tying in to the TV shows will be released to stores in August, and the CD Die neue Hitparade will also be exclusively marketed by the new cooperation partner Sony Music starting in fall.
“The cooperation with Sony Music helps the strengthen the ‘It’s fun’ aspect of our brand core. We are confident that our new music formats featuring Sony Music’s hot new artists will become established in the marketplace and develop into strong, successful brand properties,” says Carsten Molis, RTL II’s Senior Project Manager, Marketing and Communication.
“RTL II gives us a strong partner who provides our artists with excellent settings. The cooperation allows for creative marketing approaches and gives us new platforms for showcasing artists,” says Edgar Berger, CEO Sony Music Entertainment GSA.
Sony Music acts are also integrated in the channel’s brand communications, through RTL II’s Awareness trailers. Kesha, shooting star of the year 2010, kicks things off with her new track Blah Blah Blah, which is featured in one of the channel’s on-air campaigns.
