Besides Toggo.de, IP Deutschland’s interactive portfolio will also include the websites Superrtl.de and Mamily.de in future. Super RTL had been marketing these in-house to date. This measure places the marketing of all online Mediengruppe RTL Deutschland platforms back under a single marketing umbrella.
"We're delighted that Super RTL has decided to entrust their online marketing to us," says Paul Mudter, Head of Interactive at IP Deutschland. "Especially since we recently announced that we are expanding our Interactive portfolio to be able to address more narrowly targeted audiences as well as the general public."
30 November 2009 - IP Deutschland / Super RTL, Germany