AGT Teaser America's Got Talent heading to Vegas Yesterday, FremantleMedia Enterprises (FME) and Planet Hollywood Resort & Casino announced that they will launch a live version of America's Got Talent in Las Vegas.
 
Produced by FremantleMedia Enterprises and Simon Cowell’s Syco TV in conjunction with Planet Hollywood, America's Got Talent Live will begin on 7 October at Planet Hollywood's CHI Showroom in Las Vegas with shows every Wednesday through Sunday for 10 weeks.

Andy Felsher, SVP, Games, Entertainment and Live Events for FME, commented: "America's Got Talent is ideal for a live show extension, offering fans another means of engaging with their favourite performers. The show offers all the excitement of being in the TV studio in Hollywood and will allow guests to get up close with a special celebrity host. Further, America's Got Talent Live will offer family fun for people of all ages."

Now in its fourth season, America's Got Talent is one of the highest-rated television shows. Since its debut in 2006, its ratings have regularly outpaced every other broadcast of the night, and occasionally of the week. This summer, the show once again rated number 1 in both overall viewers and the key demographic of viewers aged 18 to 49.

America's Got Talent Live underscores FME's reputation in building brands beyond television and follows on the heels of similar live extensions with The Price is Right in the US and Australia, Grand Designs in the UK, and The American Idol Experience at Walt Disney World Resort in Florida.


18 August 2009 - FremantleMedia, North America