This four-year partnership is built around the sponsorship of poker and sports programmes, the development of innovative content to be hosted by well-known Groupe M6 presenters, and the integration of BetClic and Everest poker and online betting services on Groupe M6 sites. The partnership will be implemented once BetClic and Everest obtain the required consent.
M6 Web CEO Valéry Gerfaud says, “We’ve chosen to take an active role in developing the online gaming sector by joining forces with the leading French sports betting and online gaming group and providing our know-how in programme creation and interactivity. It’s a natural alliance between two groups that share the same entrepreneurial dynamism, the same desire for excellence and the same passion for sports in an ethical and responsible context. With BetClic and Everest, whose expertise is widely acknowledged, we’ll be able to offer our viewers innovative programmes and our internet users games that are entertaining and enjoyable.”
Mangas Gaming CEO Nicolas Béraud says, “We are proud of this collaboration with the M6 communications group, which in a few years has become a decisive key player in the entertainment industry. Every day, Groupe M6’s teams prove their ability to put innovative partnerships in place and successfully diversify into valuable new sectors. We’re delighted by the visibility that M6 will provide to our brands and services on its channels and websites, especially in the poker segment.”