The CEO of Mediengruppe RTL Deutschland personally accepted the award from Wirtschaftswoche Editor-in-Chief and head judge Roland Tichy before some 200 guests from advertising, industry, politics and society at the Museum for Communications. Schäferkordt’s first and explicit word of thanks went to her own team, after all “making TV is a team effort”, as she noted in her acceptance speech.
Schäferkordt is the first high-ranking female executive to be inducted into the ‘Hall of Fame’. As Tichy said, she has successfully proven that she knows her craft - both as a businesswoman and as a programme maker: “For years, Anke Schäferkordt has ensured a programming environment that is attractive for viewers and advertisers alike. By doing so, she managed to guide the business through the crisis unharmed.”
The agency executive and former Young & Rubicam boss Ingo Krauss was honoured alongside Schäferkordt. Other personages inducted into the Wirtschaftswoche ‘Hall of Fame’ to date include such famous names in German advertising as Holger Jung and Jean Remy von Matt (Agentur Jung von Matt), Andre Kemper (Kemper Trautmann) and entrepreneurs like Erich Sixt. Each year, a top-notch jury of experts chaired by Wirtschaftswoche Editor-in-Chief Roland Tichy selects one or two new Hall-of-Famers. Krauss and Schäferkordt are numbers 26 and 27. “All of them have left a lasting impression on German advertising with their professional and lifetime achievement,” concluded Tichy.
28 March 2012 - Mediengruppe RTL Deutschland, Germany