On 2 October 2009, RTL Lounge went live as RTL Nederland’s first special-interest digital channel. In December, 1,4 million already tuned in to the channel at least once. This represents a 25.1 per cent increase over November 2009, when 1.1 million viewers watched its programming.
Next month, Ziggo and Caiway will plug RTL Lounge as “Channel of the Month” – Subscribers to these digital cable packages will be able to watch RTL Lounge for free on the “Etalagekanaal” all month.
Amsterdam International Fashion Week
The Amsterdam International Fashion Week (AIFW), the highlight of the Dutch fashion industry, begins Wednesday 27 January. Fashion is a big deal for RTL Lounge as well, so it comes as no surprise that the AIFW and RTL Lounge have signed a partnership.
“The AIFW is a great, exclusive event that we are pleased to be part of,” says Nicolas Eglau, Manager Business Development, Strategy & Thematic Channels at RTL Nederland. “We share a passion for fashion, both cater to national and international audiences and have the same target demographic.”
During the AIFW, stands will be set up at over 80 locations. RTL Lounge will sponsor the official Catwalk programme from 27 to 31 January. Isabelle Brinkman, the “voice” of RTL Lounge, and the moderator Daisy Dee will interview “hot” exhibitors and models on the grounds of the Westergasfabriek. These interviews will be broadcast on RTL Lounge as well. The channel will also be making fashion a focus of its programming beginning 20 January.