Logo Groupe M6 Groupe M6 supports the awareness campaign against binge drinking After a contest launched by the French government, four video spots on the prevention of rapid and excessive alcohol consumption among youth were awarded prizes. The winning spots are airing for several weeks on Groupe M6 channels.
To coincide with the Fête de la Jeunesse on 20 March 2012, which brought together the biggest names on the urban scene for a free concert at the Zénith in Paris, France’s Secretary for Youth and Community Life, Jeannette Bougrab, invited students from the EICAR cinema school to participate in the contest. Their productions were awarded prizes by a jury of professionals that included Thomas Valentin, Deputy Chairman of the Management Board in charge of networks and content at Groupe M6. French Director Coline Serreau was the jury president.

Tom Vella’s L’alcool tue [Alcohol kills] won the Jury Grand Prize, Branché [Trendy] by Anne Pasquet won the Jury Special Prize, Binge drinking au lycée [Binge drinking at high school] by Rose Curings won the Jeannette Bougrab Prize and Le Retour à l'état zéro [Return to zero status] by Lou Tavaglione was awarded the Axa Prévention Prize. The four spots are shown several times during the day and in the evening between 8 and 21 April on the Group’s various channels.

Karima Charni presenting the Fête de la Jeunesse at the Zénith in Paris

“Groupe M6 can only support these young directors who put their talent and creativity to work on a societal topic, and with production quality and effectiveness that is totally professional,” commented Thomas Valentin after the awards ceremony. It is not the first time that Groupe M6 helps support the prevention of this sad phenomenon in society. One of the episodes of Victoire Bonnot, with Valérie Damidot in the principal role, previously dealt with the topic of binge drinking.

The four winning spots are on the air between 8 and 21 April, and also before and after the broadcasts of the Fête de la Jeunesse concert on the Group’s channels. The concert is being shown on 8 April at 00:15 on W9 and on 14 April at 00:50 on M6.

6 April 2012 - Groupe M6, France