The German TV market in February Mediengruppe RTL Deutschland channels achieved a combined market share of 34.8 per cent in February among the 14 to 49 age group, 6.2 percentage points ahead of the ProSiebenSat1 channels (28.6 per cent).
 
With a market share of 17.6 per cent in February 2012, RTL Television was once again the most popular TV channel among viewers aged 14 to 49, putting it 6.4 percentage points ahead of ProSieben (11.2 per cent) and Sat1 (10.6 per cent). In the total audience ratings, RTL Television also took first place with a market share of 13.1 per cent, followed by ZDF (12.7 per cent) and ARD (11.8 per cent).

RTL Television had the most-watched TV programme of the year to date on 18 February: the Vitali Klitschko vs. Dereck Chisora boxing match. A total of 12.92 million people watched the fight live on RTL Television, representing a market share of 56.5 per cent – both of total audience and of the 14 to 49 age group. Also popular were Wer wird Millionär? (Who Wants to be a Millionaire?), Der Bachelor and Deutschland sucht den Superstar (Idols). RTL Aktuell was once again the most successful prime-time news show among the younger demographics, with an average market share of 19.4 per cent in February. With 4.32 million viewers and a 17.6 per cent share of the market, RTL Aktuell came in second in the total audience rankings, behind ARD’s Tagesschau and ahead of Heute on ZDF.

Vox ended February 2012 with an average market share of 7.8 per cent in the 14 to 49 target group – an increase of 0.4 percentage points compared to the previous month. February was also a very successful month for the crime series Leverage starring Academy Award winner Timothy Hutton. At the start of its third season the US series achieved a new ratings high with 2.44 million viewers aged over 3. Vox’s own-made formats were also popular. Vox Nachrichten (Vox News) achieved market shares of up to 15.5 per cent, Das perfekte Dinner im Schlafrock (The Perfect Dinner in a Dressing Gown) up to 12.8 per cent and Prominent! up to 11.5 per cent in the 14 to 49 target audience in its Sunday time slot.

RTL II recorded an average market share of 6.0 per cent among the 14 to 49 age group in February 2012. With a prime time (20:00 to 23:00) audience share of 8.8 per cent at the beginning of the month on 2 February, RTL II recorded its best ratings in this time slot since April 2010. Especially popular were Frauentausch (Wife Swap), which scored its best ratings since January 2010, Die Kochprofis (The Cooking Pros) and Berlin – Tag & Nacht (Berlin - Day & Night), which also reported a new record with a 10.6 per cent market share, and the classic TV series MacGyver, The A-Team and Baywatch.

With an average market share of 24.1 per cent in its 3- to 13-year-old target demographic (between 06:00 and 20:15) in February 2012, Super RTL defended its market leadership among children, and improved its ratings by 0.2 percentage points over the previous year. The children's and family channel stayed well ahead of the competition from Kinderkanal (23.7 per cent) and Nickelodeon (11.5 per cent) and has continuously been the market leader in children's TV since June 1998. Furthermore, Super RTL achieved its best February ratings since 2009.

The news channel N-TV attracted 1.1 per cent of the 14 to 49 viewer market in February 2012, and a 0.9 per cent share of the total audience. The main news stories in February were the affair involving Germany’s now ex-Federal President Christian Wulff, the euro crisis in Greece and the death of soul diva Whitney Houston.



2 March 2012 - Mediengruppe RTL Deutschland, Germany