A movie trailer featuring sequences from the recent music video Telephone by Lady Gaga and Beyoncé is now on air to kick off a new campaign. “We are resolutely continuing our communication strategy in 2010 by integrating an internationally famous advertising figure. The pop star’s unique image is a perfect match for the RTL II brand. We are delighted that Lady Gaga will continue to be our official ‘Ambassador of Fun’,” says Carsten Molis, Senior Project Management Marketing and Communication, who is in charge of the brand-building campaign.
Since July 2009, Lady Gaga has served as RTL II’s official ‘Ambassador of Fun’ as part of the channel’s successful repositioning. Extensive on-air and off-the-air measures featuring the international celebrity are a core element in the ongoing marketing campaign.
12 April 2010 - RTL II, Germany