After several months of negotiations and a thorough examination of the submitted tenders for the cooperation, 1. FC Union Berlin decided to go with the Hamburg company. "Together with UFA Sports we will further professionalise the club’s rights marketing as well as its sponsor and partner acquisition," says Union’s President Dirk Zingler . “UFA Sports acts as service provider in this, closely supporting us with its experience and expertise. No rights have been sold or leased within this partnership. 1. FC Union Berlin will continue to take its own decisions, and all future contracts will still be signed by us."
Robert Müller von Vultejus, Managing Director at UFA Sports, adds: "1. FC Union Berlin has developed impressively in recent years; in sporting terms with promotions from the fourth tier of German football to the 2nd Bundesliga, and commercially into a reputable partner with brilliant prospects. We were impressed by the club’s tradition and its willingness to take the unconventional route - for example with the construction of the stadium. We are confident that with our expertise we can contribute to the club achieving its full potential and the goals it has set for itself."
In the short term UFA Sports will build a marketing team into which the club’s marketing and sales staff will be integrated. The contract has a term of 10 years and applies to all leagues.
31 March 2010 - UFA Sports, Germany