RTL II viewers can now watch full-length episodes of their favourite programmes on RTL2.de. The videos are embedded in the editorial content about the respective format on the broadcaster’s website. The design and branding of the integrated video player matches that of the show. Viewers can choose to watch the latest episode after it has been broadcast on TV, or stream older episodes from the archives – all for free. The extensive selection is to be further expanded in the coming months.
RTL2.de
“Especially among our young target audiences, watching TV content on the Internet has become a natural extension to conventional television,” says RTL II’s managing director Jochen Starke. “The catch-up service integrated on our website gives our viewers the option of watching their favourite RTL II programmes online – whenever they want and for free. Besides, the systematic cross-media distribution of our formats extends the value chain and increases the marketing appeal of our online offerings.”
The free catch-up service is available as of immediately and is being promoted on-air on RTL II. Interactive Media is in charge of marketing it.
12 November 2009 - RTL II, Germany