RTL II, Geboren um zu leben, CSR Campaign, Teaser The social side of RTL II There’s more to RTL II than meets the eye – now the channel demonstrates to the public that its focus is not only on fun, but also on fairness. The first trailer on this topic is now on air.
 
RTL II sees itself as a positive, cheerful brand. But what would true joy be without fairness? The broadcaster is now fleshing out its profile with values like responsibility and sincerity as it shows its social sides. “As a TV channel, we have a responsibility to our community,” explains Carsten Molis, who is in charge of RTL II’s marketing campaign. “We are happy whenever we are able to help people in difficult situations. With programmes like Zuhause im Glück, the RTL II Schicksalsreportage and Außergewöhnliche Menschen, we build social awareness and try to put a more human countenance on our society.”

In 2010, the channel will resolutely continue on its path of strategic brand positioning, setting new emphases with emotional, true-to-life formats that combine the attributes ‘fun’, ‘entertainment’ and ‘fairness’. The first ‘Fair Trailer‘ on the topic presents this intention: emotive excerpts from formats that stand for fairness, underscored with the song Geboren um zu leben (Born To Live) by Unheilig.



28 January 2010 - RTL II, Germany
RTL II, Germany
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