Silvio González (left) and Juan Cardona

"¡Hola Soy Joana! Quiero contarte como el mundo puede ser un poco mejor para todos" ("Hello, I'm Joana! I want to tell you how the world can become a better place for all!") is what the homepage about the campaign "2015: Un mundo major para Joana" proclaims. The campaign is about the United Nations Millennium Development Goals, which should be achieved by 2015. Antena 3 and Fundación Antena 3 now support the campaign. On Friday, an agreement was signed in Madrid by Silvio González, General Manager Antena 3, and Juan Cardona, Director of the "Foro de Reputación Corporativa" (FRC, "Forum Corporate Responsibility"). It states that the television stations of the Antena 3 group (Antena 3, Neox, and Nova) and of Fundación Antena 3 (Canal FAN3) as well as the radio station Onda Cero will support the above-mentioned campaign over the next six months through their media channels.   

"2015: Un mundo mejor para Joana" was developed by the FRC and includes the eight millennium goals: ending poverty and hunger, universal education, gender equality and empowering women, child health and the reduction of early child death, maternal health, combat HIV/AIDS, malaria and other serious illnesses, environmental sustainability, and the establishment of a global partnership for development. The pertaining spots of the FRC are now aired on the stations of the Antena 3 group.   The homepage www.2015unmundomejorparajoana.com not only provides the videos for download but also ample information about the subject matter. The initiative's identification figure is a small girl named Joana, who explains the eight millennium goals in spots in order for the "world to become a better place for all."

Joana

(Source: benet)