The magazine will have a unique and competitive position in the British market as the only women’s weekly that loves music and celebrates pop as one of Britain’s most vibrant music genres. From the nation’s most authoritative entertainment brand, it will feature international music stars from across the industry and give readers behind-the-scenes access to the hit TV show, with fashion and beauty features, celebrity news and gossip.
Launching in September 2010 to coincide with the beginning of season seven, the magazine will be exclusively available at Tesco for the launch period and on sale nationwide thereafter across a breadth of retailers. With auditions taking place every summer, the show being on air from August to December, the Live Tour taking place throughout each spring, the American version launching in 2011, and great music stories breaking all the time, The X Factor magazine will appeal to fans all year round.
Dominic Burns, Senior Vice President Licensing United Kingdom for FremantleMedia Enterprises said: “The X Factor is the number one pop music brand in the United Kingdom. Not only does the show produce new stars such as Leona Lewis, Alexandra Burke, Joe McElderry, JLS and Diana Vickers but it has become a platform for some of the world's biggest artists to perform: Lady Gaga, The Black Eyed Peas, Paul McCartney and George Michael all graced the stage of the live shows last series. There is a gap in the market for a magazine that celebrates the world of pop and provides an in-depth insight into the world of The X Factor. We’re looking forward to its launch and delivering something new to fans.”
Distribution will be managed by Frontline, the United Kingdom’s biggest magazine distributor.