Under the heading ‘Yo, du schaffst das!’ (‘Yes we can!’), the hardworking handyman encourages independence and social skills, and boosts young builders’ self-confidence in a fun way. The building instructions, tips and games to do so may be found in a 12-page brochure that will be sent out to kindergartens across Germany in March / April.
‘Yes we can!’ will be taking place across all of the family channel’s platforms. Trailers will be aired on TV, and a special campaign site will go live at Toggolino.de. In print, Bob der Baumeister magazine will devote a page of editorial content to the campaign, and the brochure will be enclosed with the magazine as well (total print run 85,000 copies). In addition, retail tie-ins are planned. In all, the gross media volume exceeds €300,000.
Attractive prizes await Bob’s hardworking friends. Tui best Family is contributing two one-week family trips to Gran Canaria’s Hotel Tui best Family Parque Cristobal; also, fan packages put together by the licensing partners Geda Labels, Panini, Europa Mini and Kaufmann Neuheiten will be given away to another 30 lucky winners. Entering to win is easy: to be entered in the drawing for a week of sun and fun at the beach, parents can simply upload a picture of their child’s construction to Toggolino.de, or mail it to Super RTL.