The Dutch TV market in February In February 2012 RTL Nederland’s channels scored a combined market share of 32.5 per cent among viewers aged 20 to 49, a 5 per cent increase over the same month last year (31 per cent). The public service broadcasters and SBS group channels reached 28.9 per cent and 20.4 per cent of viewers respectively.
 
In February, the family channel RTL 4 recorded an increase of 17 per cent compared to the same period last year and achieved an audience share of 20 per cent in its target group of shoppers aged 20 to 49. This is the channel’s best February performance since 2005. The channel was particularly popular on weekends and in access prime time. The Voice Kids did very well, attracting 2.9 million viewers on 3 February, for an audience share of 43.4 per cent. On the same night, the TV series Moordvrouw attracted 2 million viewers, a market share of 31.8 per cent. Also popular were Ik Hou Van Holland, Goede Tijden, Slechte Tijden and RTL Nieuws. On the occasion of Prince Willem Alexander and Princess Maxima’s 10th wedding anniversary on 2 February, RTL 4’s special reports Het Oranje Fonds, De Prins En De Prinses and Van Der Vorst Ziet Willem-Alexander & Maxima, attracted 1.3 million and 1.1 million viewers respectively.

In February, RTL 5 achieved the same market share as in January: an average 6.8 per cent of viewers aged 20 to 34 tuned in to the channel. On 27 February, the new show The Face with Sylvie van der Vaart recorded an audience share of 12.6 per cent. It scored higher than America’s Next Top Model and Holland’s Next Top Model. The film The Da Vinci Code on 25 February, was particularly popular with a audience share of 11.7 per cent among viewers aged 20 to 34 years.

RTL 7 did exceptionally well in February, with a historic market share of 7.7 per cent among male viewers aged 20 to 49 years – an increase of 7 per cent over the previous month. On February 16, the channel was very popular among men aged 20 to 49 years with the broadcast of the Europa League, which attracted 24.4 per cent of the demographic. The heavyweight world championship fight between Vitali Klitschko and Dereck Chisora was watched by 560,000 viewers on 18 February, representing an audience share of 15 per cent among men aged 20 to 49 years.

In February, RTL 8 achieved an audience share of 3.2 per cent among its target group of women aged 20 to 49 – 23 per cent higher than its ratings in February 2011. The final episode of As The World Turns was watched by 8.5 per cent of viewers aged 20 to 49 on 21 February.



6 March 2012 - RTL Nederland, The Netherlands