At the end of summer in 2011, Fun Radio Managing Director Jérôme Fouqueray talked about the station’s international development, beyond the Belgian and Slovak markets where the brand is already present. He now announces the launch of Fun Radio in Spain through a new partnership with the LocaFM network (Movemos Madrid) available on 35 frequencies in 14 of Spain’s 17 autonomous communities. As of 1 September 2012, the current network will be renamed Fun Radio with the slogan “Sonido Dancefloor”.
Spots for the online campaign
“Our approach is to share expertise in new territories,” said Jérôme Fouqueray, on 21 June during an interview of the set of Buzz Média Orange-Le Figaro. In terms of programming, the station will be a “radio station for the Spanish, with the same formula, the same values, the same brand territory and the same top artists as Fun Radio in France.” The objective is for the radio station to rank in the top five Spanish radio stations.
While the value of the Fun Radio brand continues to increase in France as well as in new territories, these diversifications allow Fun Radio to see its “revenues other than advertising count for 5 to 10 per cent of the turnover in the five years to come”, Jérôme Fouqueray said in conclusion.
26 June 2012 - Fun Radio, France