Horizont is a German weekly trade publication for the marketing communications, adverising and media – and its Web site is Horizont.net. 40.2 per cent of Horizont.net users have voted for the app published by the news channel N-TV as their favourite. The N-TV app came in ahead of the Financial Times Deutschland (30.8 per cent) and Stern.de (8.5 per cent) apps, both of which are published by Gruner + Jahr. So the top three apps in the reader voting are all from the Bertelsmann group. The app of N-TV’s direct competitor N24 came in sixth, scoring 2.4 per cent of the votes, while the Welt app brought up the rear with 1.1 per cent of votes. Readers were asked to choose their favourite from 10 news apps, from 1 to 26 March.
"We are delighted about the great popularity of our mobile application. It is an up-to-date and timely news offering that ideally complements our TV and online site,” comments Hans Demmel, Managing Director of N-TV. “The download figures for our new BlackBerry app show that we cater precisely to the needs of our viewers, who like to be well informed wherever they happen to be.”
N-TV’s popular mobile app has been available for the BlackBerry since 1 April, so now iPhone as well as BlackBerry users can stay abreast of the latest news in business, politics, sport and the weather - in texts, pictures and video. The push function ensures that Breaking News are immediately delivered to the user’s BlackBerry. Another plus: users can put together their own individual menu. The N-TV mobile app runs on all devices for which there is a firmware version 4.5, and may be downloaded from www.n-tv.de/blackberry. It has already been downloaded some 50,000 times since its launch last week. A free app for the iPhone and iPod Touch has been available from the Apple App Store since November 2009, and has been downloaded around 400,000 times to date.
8 April 2010 - N-TV, Germany