Still number one after ten years The big, birthday-length Wer wird Millionär? anniversary special on 25 September earned RTL Television an excellent market share of 39.7 per cent among 14- to 49-year-old viewers.
As many as 10.74 million viewers and an average 8.59 million watched the longest show in the history of Wer wird Millionär? (Who Wants To Be A Millionaire?). This translated to a 34.4 per cent share of the total market, and made the 10th anniversary special of Wer wird Millionär? the evening’s number-one TV programme by a wide margin. With a daily market share of 26.4 per cent among 14- to 49-year-old, RTL Television was well ahead of Sat.1 (10.3 per cent), ProSieben (8.9 per cent), and Vox (8.1 per cent) on Friday.

Marcel Reif, Cindy aus Marzahn, Anke Engelke, Günther Jauch, Alice Schwarzer and Hape Kerkeling (from left to right)

Günther Jauch had no idea what surprises the anniversary show held for him, or even who the candidates would be. The otherwise omniscient moderator was completely taken by surprise when German celebrities Anke Engelke, Hape Kerkeling, Alice Schwarzer and Marcel Reif stepped up and eventually won EUR 814,000 for charity. Jauch received support during the show from comedy princess Cindy aus Marzahn as guest moderator. Legendary quiz candidates and the former million-euro winners Eckhard Freise, Marlene Grabherr, Maria Wienströer and Timur Hahn were in the studio to cheer on thecelebrity candidates. Together with Günther Jauch, they reviewed the highlights of the ten years of Wer wird Millionär?

Read more about the anniversary of Wer wird Millionär? in the Backstage Weekly Newsletter of 10 September.

28 September 2009 - RTL Television, Germany