The Web sites include the channel homepages RTL.de, Vox.de, Toggo.de (Super RTL) and the N-TV.de news portal, the ‘Now’ family of video-on-demand sites (RTL Now, Vox Now, RTL II Now and Super RTL Now), the video clip portal Clipfish and other, target group-specific sites. A large proportion of the views is generated by the Now sites, which offer time-shifted online viewing of entire programmes.
The Now family with Vox Now, RTL Now, RTL II Now and Super RTL Now (from left to right)
The large volumes of traffic were once again driven video content tying in to Alles was zählt and Deutschland sucht den Superstar on RTL Television, Berlin - Tag & Nacht on RTL II and Das perfekte Model on Vox. Video content on N-TV.de also contributed to the positive performance, as did special-interest sites like Frauenzimmer.de, VIP.de, Sport.de, GZSZ.de and Wetter.de.
Mobile viewing options – e.g. via the RTL and N-TV apps, N-TV and RTL Television’s mobile sites, and the Clipfish apps for smartphones and tablets – are also increasingly popular: in March, nearly one in nine video views of Mediengruppe RTL Deutschland content – 13.9 million views to be precise – occurred from mobile devices.
IP Deutschland, a Mediengruppe RTL Deutschland company, handles the marketing of the video content. Adding in the content of other sites not related to the channels, IP Deutschland markets an average 130 million professionally produced online and mobile video content items per month.