As the German National team begins to prepare for the Basketball World Cup, which takes place in Turkey from 28 August to 12 September, UFA Sports and the German Basketball Federation (DBB) signed a cooperation agreement, which also includes the marketing for this year’s Supercup.
At the Supercup, which takes place in Bamberg on 13 to 15 August, the German team will encounter three of the world’s best teams: Turkey, Croatia and Lithuania. Turkey, this year’s World Cup host, came in second during the 2001 European Championships, which also took place on Turkish soil. Lithuania, the 2003 European Champion, and Croatia are regarded as top seeds for the World Cup alongside the US team and the current European Champion, Spain. On 20 and 22 August, the German team will also test its skills in two home games against Puerto Rico, also one of the strongest basketball teams of recent years. German basketball fans can look forward to seeing numerous NBA stars at these encounters.
“We are delighted to give the DBB our active support in recruiting sponsors and marketing their worldwide TV rights in the years ahead,” says Robert Müller von Vultejus, Managing Director, UFA Sports. “In the year of the World Cup, the Supercup is especially important and will get a great deal of international media attention.”
DBB President Ingo Weiss says: “UFA Sports has an excellent reputation as a sports rights marketer. The new agreement is a significant boost to the professionalism of our TV marketing. I firmly believe that our sport will derive lasting benefit from this.”
Teaser picture: © DBB / Camera 4