Project Runway Latin America is the first original version made for the region, where 14 talented and ambitious designers will have a shot at becoming the best new Latin fashion designer. Rebecca de Alba will host the show, with Venezuelan designer Ángel Sánchez in the judge’s chair and Argentinean designer Mariano Toledo as the coach. The deal includes marketing, production and broadcast of the show on Fashion TV. Project Runway was originally produced in the United States with host Heidi Klum and has garnered excellent viewership throughout its seven seasons. FremantleMedia has also made new versions in Canada, the United Kingdom., Norway, Malaysia, Australia, Belgium, Israel, Finland, Hong Kong, Turkey, Arab Emirates and Korea.
Jack Alfandary, FremantleMedia’s Senior Vice President of Sales and Executive Producer of the project added: “We’re happy with this partnership with Fashion TV for Project Runway, one of the most successful TV formats that has garnered excellent ratings in over 15 countries. Our formats blend innovation and originality with marketing.”
For Gretchen Colón, Senior Vice President and General Manager at Fashion TV, “the deal with FremantleMedia aims to boost Fashion TV’s original production, which is in line with our special interest in providing the regional market with content to satisfy the audience’s needs. This is the beginning of a series of projects we’ll be approaching with renowned independent producers in the region.”
21 July 2010 - FremantleMedia Latin America, Latin America