864,000 visits were counted for the Frauenzimmer women’s portal and 1.29 million visits for the kochbar cooking portal in December. Both websites have steadily increased their traffic since launch and have each gone straight to the top echelons of the rankings in their respective target audiences. The two specialty-interest portals, produced by RTL Interactive in close coordination with Vox, already have over 100,000 registered users in their community. To meet the Kochbar community’s high demand for ‘mobile’ recipes, a ‘mobiles cookbook’ has now gone online at mobil.kochbar.de.
Not even half a year after its relaunch in the middle of last July, the frauenzimmer.de portal - a site catering to women between 25 and 45 years old – is already nearing the million-visit mark, with 864,000 Visits (and some 19.2 million Page Impressions) in December. The site has thus quickly risen to an outstanding starting position in women’s sites.
Frauenzimmer.de
The kochbar.de community, which launched in mid-May 2008, generated 1.29 million Visits (and some 12.1 million Page Impressions) in December under the motto “Cooking with Friends”. Its cooking community has been very active from the beginning.
kochbar.de takes a practical approach in the New Year with ‘recipes to go’. The mobile and online team at RTL Interactive worked closely with Vox to develop a mobile portal that will eliminate the need for writing long lists before heading for the supermarket. Users can conveniently view their personal cookbook and their favourite recipes from their mobile phone.
kochbar.de
Community members can log in to mobil.kochbar.de via their mobile to access their user information, including all stored recipes. And even non-registered users can have the convenience of accessing the extensive recipe database on mobil.kochbar.de and searching it for key words and ingredients. The kochbar.de mobile cookbook is a helpful companion both at the supermarket and in the kitchen.