For the 2010 season, along with voting by telephone and text message, SFR neufbox TV subscribers can vote directly with their remote control to elect the “Nouvelle Star 2010”. It’s a truly innovative function that’s also simple to use.
On the M6 channel, during the Nouvelle Star programme, a single click on the “OK” button of the SFR neufbox remote control allows access to an “M6/Nouvelle Star” interface especially designed for television. Viewers can choose their contestant while watching the show live on M6, and the channel is integrated in the interface. A click on the chosen contestant’s face and a simple two-click confirmation on the remote control is all it takes to register one’s vote, which is transmitted directly to the Pavillon Baltard. Each vote costs EUR 0,56 and is billed directly to the SFR invoice.
This new service, following the arrival of M6 Replay and M6 VOD, completes M6’s interactive package for new connected screens and is part of the group’s ongoing strategy to innovate and adapt to new uses by television viewers.
SFR enriches the range of television services offered to neufbox TV customers. This new service reinforces the longstanding partnership of the SFR and M6 groups, which has already been established through distribution of the M6 Replay interactive service, the M6 Séries service and the Groupe M6 channels in SFR’s TV packages.