According to a Médiamétrie study carried out from March to June 2010, which was mentioned in Backstage Téva proved to be the number one pay-TV channel with women under 50 (1 per cent audience share), women between the ages of 15 and 34 (1.1 per cent) and women in the higher socio-professional categories (1.2 per cent). For this favourite target group, the channel is offering a season rich in new programming, including a new magazine show, three new American series and a policy of more documentaries. The channel’s website also has a brand new look, with a more contemporary graphic design, improved ergonomics and increased links to social networks.
Contemporary and glitzy, Téva is the favourite pay-TV channel of women
“To be the benchmark channel for female audiences and the number one pay-TV channel with women under 50 is a satisfaction, a strong foundation and a big responsibility: to continue to offer those who have been watching us for 14 years the kind of television they love, that entertains them, speaks to them, helps them in their daily life and inspires them,” says Deputy Managing Director Catherine Schöfer in the channel’s press kit. “It’s the relaxation bubble they can’t and don’t want to pass up.”
The new magazine show this season is Du temps pour moi, hosted by Sophie Brafman. Airing Saturdays at 20:00 and Sundays at l1:45 (repeat), the 26-minute show gives helpful hints for managing one’s time well and finding free time for taking care of oneself and recharging the batteries. The new American series on Téva are Cougar Town with the beautiful Courteney Cox, Nurse Jackie and Accidentally on Purpose. Téva also presents an ambitious documentary series called Lire, écrire, grandir, un an à l’école, which will follow daily life in four primary schools. The channel’s essential magazine shows are, of course, still part of the viewing schedule: Téva déco, Les dossiers de Téva, Projet haute couture and Extraordinary People.
Téva has built a strong brand in its 14 years on the air. The channel is received by almost 19 million individuals and is watched by an audience that is 70 per cent women.
Teaser picture: Catherine Schöfer, Deputy Managing Director of Téva