RTL Radio is number one in cumulative audience with 6.3 million listeners per day (12.1 per cent); RTL Radio is also number one with a market share of 11.9 per cent; RTL Radio is again number one in listening duration with 2 hours 16 minutes per day and, to top it off, RTL Radio is number one at all times with 747,000 listeners. With 918,000 more listeners than the number two radio station every day, RTL Radio remains far ahead of the competition. "This is an excellent ratings poll, declared Christopher Baldelli, Chairman of the Board of RTL Group’s French radio stations, to the Figaro. Firstly, our audience is increasing, and secondly RTL is continuing to pull away from its second-placed rival. This hadn’t happened during the last two years.”
With 3.9 million followers every morning on RTL Radio, Vincent Parizot is most listened to man on radio in France between 7:00 and 9:30.
The results of the wave (April-June 2010) have also been published for RTL Group’s music stations. With 3,839,000 listeners per day, Fun Radio, the station with the “dance floor sound”, won 200,000 new listeners compared to the 2009 wave, which is a record figure. Fun Radio as even made the most progress of any French radio stations over the season as a whole (September to June). In this wave, Fun Radio achieved a cumulative audience of 7.4 per cent and a market share of 4.2 per cent, an increase of a respective 6 and 8 per cent compared to the 2009 wave.
According to the station’s general manager, Jérôme Fouqueray, “Our performance shows once again that music radio stations are alive and well. In focusing on new personalities with [morning presenter] Manu and a “dance floor” music station positioning that is powerful, unique and positive, Fun Radio has sparked a winning dynamic. In three years, our station has achieved 10 of its 13 best ratings ever and the gap between Fun Radio and our main competitor continues to shrink irresistibly.”
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Jérôme Fouqueray, Fun Radio general manager
The same bell rings for RTL 2, the radio station with the “pop-rock sound” that is particularly targeted to young adults, a segment in which RTL Group’s music station is now number one. Jérôme Fouqueray explains: “By increasing its ratings over a year and from one wave to the next, RTL 2 also sets a new record for the period and for the first time takes the one spot in the young adult segment, passing RFM, Chérie FM and Virgin Radio in one shot. It’s a brilliant success, established through a strong, clear and constant strategy in terms of programmes, music and communication.”
In detail, during the wave (April-June 2010), RTL 2 drew 2,514,000 listeners per day and won a cumulative audience of 4.8 per cent and a market share of 3.0 per cent, ratings that increased by a respective 3, 2 and 7 per cent compared to the 2009 wave. Also notable is the return of host Francis Zégut, widely hailed by listeners and accompanied by a music playlist that is original and of a high standard. His Pop-Rock Station by Zégut programme, airing from 22:00 to midnight, registered a cumulative audience that rose by an impressive 46 per cent and an average quarter-hour that rose by 38 per cent.
Teaser picture: Christopher Baldelli, Chairman of the Board of RTL Group’s French radio stations