Each day, around 19,000 children around the world die from preventable causes. They could be easily saved with simple measures such as vaccinations, mosquito nets or clean water. Unicef and RTL Boulevard believe that this figure should be brought down to zero, as each child that dies, is one too many. Now RTL Boulevard is hosting an action week under the Unicef campaign motto ‘We gaan voor nul!’ (Believe in Zero).
Special reports broadcast on RTL Boulevard will shed a light on child mortality, where and how Unicef is fighting it, and the difficulties the organisation faces daily. For instance Albert Verlind will travel to Denmark with Unicef ambassador Monique van de Ven, to visit an emergency aid warehouse. Other RTL 4 programmes such as Life 4 You and Koffietijd will also rally to the cause with special broadcasts.
During the action week, RTL 4 will air a promotional trailer featuring presenters and experts from RTL Boulevard introducing the campaign and making an appeal to the audience to show their support by SMS. Each SMS sent to the number 4333 pays for five children to be protected from measles. Throughout the week RTL Boulevard will give updates on the number of SMS received.
For more information please visit the programme’s website, and to watch the appeal video click here.
The RTL Boulevard Unicef action week runs from 19 to 23 November, from 18:35.