This is what makes RTL 7 the only real male station in the Netherlands, with programmes such as Voetbal International with Wilfred Genee and Johan Derksen, and the best Dutch and European football matches from the UEFA Cup, KNVB Beker (Dutch FA Cup) and Jupiler League. In addition, RTL 7 is home to all major car and motor sport events, including the RTL GP Formula 1, A1 and MotoGP, and the edgy Wheels on 7, presented by Jeroen Nieuwenhuize. Early evening shows including The A-Team, Married With Children and The Knightrider complete RTL 7's strong programming, developed for men, by men.

RTL 7 is a station with a Luxemburg broadcasting license. It targets 20 to 49 year old men and broadcasts via cable, satellite (digital) and on the air (Luxemburg only).