26.09.2013, United Kingdom, FremantleMedia
FremantleMedia and Divimove, the second largest Multi-Channel Network (MCN) in Germany, announced a strategic partnership. The first step in the partnership will see FremantleMedia acquire a 26 per cent minority stake with the potential of further investments in the future.
Divimove was founded in 2012 by three entrepreneurs Brian Ruhe (CEO), Philipp Bernecker (COO), and Sebastiaan van Dam (CFO), and has become one of the leading European MCNs, with over 950 Youtube channel content creators and generating over 150 million views monthly. The company provides creators on Youtube with tools for monetizing their content, technical support and analysis, and marketing and cross promotion support.
The deal builds on FremantleMedia’s success on Youtube as the most viewed of any television producer, network, or movie studio worldwide with 79.7 million monthly unique users in June 2013 alone, and over 4.5 billion views of FremantleMedia content globally in 2012. The partnership will allow Divimove to benefit from FremantleMedia’s extensive experience in IP development, content production, talent management, sponsorship and cross promotional activity.
Keith Hindle, CEO Digital and Branded Entertainment, FremantleMedia, said: “This is an important step in our strategic goal to become the leading creator, producer and distributor of content on emerging digital platforms. We’ve had great success in creating market-leading digital extensions of our TV properties, and are now keen to work closely with Divimove who bring a network of talented content creators producing for new digital platforms. We have been very impressed by the skill and passion of the management team and look forward to helping them build on their success.”
Brian Ruhe, CEO Divimove added: “Partnering with the leading TV content producer will allow us to extend our value add towards our most important stakeholders, the creators. This partnership will enable Divimove to become more active in the creation and roll-out of new Youtube formats supported by its most successful creators.”