09.12.2016, North America, SpotX
SpotX has been named the most trusted video advertising platform in the USA in the new Video Seller Trust Index (VSTI), released by fraud protection and data intelligence firm Pixalate.
Nick Frizzell, Sr. Director, Brand Safety & Inventory Operations at SpotX
The new quality-based rating system is the industry’s first monthly, cross-platform rating system for video advertising, spanning programmatic TV, OTT, mobile and desktop video.
The VSTI tracks the movement of video advertising spend from traditional direct channels to programmatic sellers, helping advertisers understand inventory quality and cross-screen audience reach. It evaluates nearly 200 distinct, per-impression metrics based on an analysis of more than 100 billion impressions, rating sellers on the key criteria of comparative Gross Rating Points (GRP), reach, player size, and engagement in compliance with recognised industry standards.
SpotX led the field in October with an overall score of 90, driven by an xGRP of 88, xReach of 93, player score of 82 and engagement score of 86.
“SpotX uses a mixture of proprietary technology, vendors and a full-time brand safety team to combat and address quality issues,” explains Nick Frizzell, Sr. Director, Brand Safety & Inventory Operations at SpotX. “We also participate in the Trustworthy Accountability Group, which focuses on eliminating ad fraud, combating malware, fighting internet piracy and promoting transparency.” Read more here.