02.05.2019, Luxembourg, RTL Group
RTL Group has announced the winners of the ‘Factory – Filtering Fakes From Facts’ initiative.
The winning team “Check Norris” is comprised of Rustem Abzhanov, BroadbandTV, Guillaume Braghini, RTL Group, Martin Chiffers, Mediengruppe RTL Deutschland, Meike Koch, Mediengruppe RTL Deutschland, András Lévai, RTL Hungary, and Pascal Melkonian, Groupe M6. The group was mentored by Sebastian Werner, Topic Lead Social Media at RTL Interactive. Check Norris is an educational game for young news consumers which places the user in the position of a journalist. It playfully increases media literacy of the user in a fun way and engages the player to safely navigate through the internet and learn to distinguish credible content from online disinformation.
The participants of the Factory Hackathon © Andreas Friese
The innovation challenge Factory launched with a virtual training in January 2019 and was open for all RTL Group employees. Following the training, 28 participants were selected to participate in a hackathon, which took place on 29 and 30 April 2019 at Bertelsmann Unter den Linden 1 in Berlin. The contestants from across RTL Group’s businesses developed in five different groups their own creative products and services aimed at improving the media literacy skills of young news consumers. After using various design thinking methods they then pitched their idea to a jury.
Sonja Schwetje, N-TV Editor-in-Chief © Hardy Welsch
Oliver Fahlbusch, Executive Vice President Corporate Communications & Marketing and Chairman Corporate Responsibility of RTL Group
The winning team Check Norris was awarded by a prominent jury comprised of Tolgay Azman, Deputy Editor-in-Chief of Stern, Mark Evans, Head of News at Enex, Marc Schreuder, Deputy Editor-in-Chief of RTL Nieuws at RTL Nederland, Sonja Schwetje, Editor-in-Chief of N-TV, Jessica Taylor Piotrowski, Associate Professor at the University of Amsterdam, Philipp Trunk, Head of Content Pool TV & Online at Info Network and Kim Younes, Marketing & Innovation Director at M6 Publicité.
Learn more about the Factory Hackathon in the new issue of Backstage in focus, coming on Wednesday, May 8, 2019.
Banner: The winning team “Check Norris” © Andreas Friese