02.12.2019, Germany, Vox Up
Mediengruppe RTL Deutschland's new free-to-air channel launched at 20:15 on 1 December.
Just in time for the start of Advent, Mediengruppe RTL Deutschland has a very special early Christmas present for all those viewers who simply can't get enough of Vox: Vox Up, a new linear TV channel launched on 1 December 2019, features a colourful mix of well-known Vox brands, free-to-air premieres and new in-house productions.
Vox Up's line-up of free-to-air premieres and new in-house productions begins right away with the eight-part documentary series Mein Traumhaus am Meer (My Dream House by the Sea), premiering at 20:15 on 4 December, and the three-part docu-soap Ein Baby zieht ein (A Baby Moves In), which makes its free-to-air debut on Saturday 7 December, with the other two episodes airing on subsequent Sundays at 20:15. Another highlight is the free-to-air premiere of The Truth About the Harry Quebert Affair, an exciting, 10-part mystery drama series starring Patrick Dempsey. Director Jean-Jacques Annaud's extraordinary film Black and White in Color is also available to premium subscribers on TV Now. Looking ahead, in 2020 RTL Studios will be producing a light-hearted docu-soap on the subject of camping for the new Cologne-based channel, and as a special treat, popular travel magazine Voxtours will be making a comeback in a special to be screened on Vox Up in the new year.
Fans craving second helpings of their favourite Vox shows will be in their element on Vox Up, where they can watch episodes of Shopping Queen, Come Dine With Me, Sing meinen Song (Sing My Song), Dragons' Den, Grill den Henssler (Grill Henssler) as well as top US drama series such as Law & Order: Special Victims Unit and Chicago Fire.
Viewers will also get to enjoy past hits including Rizzoli & Isles and McLeod's Daughters, while foodies can savour reruns of Tim Mälzer's very first cookery show Schmeckt nicht, gibt’s nicht (You Can't Not Like This!) starting at 14:20 on 2 December.
Vox Up will share its key brand features with sister channel Vox. The familiar faces, voices and trailer designs on Vox Up will make Vox viewers feel very much at home, giving them more Vox on the box than ever before! This is emphasised by the 'twins'-themed marketing campaign, in which some well-known Vox presenters' faces are shown in duplicate, each claiming they have enough of their characteristic trait for more than one channel: for example, Guido Maria Kretschmer has 'STYLE for two', Tim Mälzer is 'MOUTHY ENOUGH for two', Steffen Henssler has 'EGO for two', Detlef Steves 'TEMPER for two', and on the music front Amiaz Habtu – who also contributed creative input for the campaign song UP – has 'GROOVE for two'.
Vox Up is available on cable TV with Vodafone and UnityMedia, on the Astra satellite and on Telekom/MagentaTV. This equates to a technical reach of around 90 per cent on the 1 December launch date, with further expansion planned.