22.04.2020, The Netherlands, RTL Nederland
RTL Nederland shares their viewers’ love through their ‘All you need is love’ campaign.
During the coronavirus pandemic RTL Nederland’s channels are working hard to inform their audience about the crisis. At the same time, we are seeing many loving, creative initiatives in our society. So why not showcase that positivity on national television as well?
A virtual hug for grandma, a sympathetic action by local entrepreneurs, or an online ode to love: As of 14 April, RTL will be offering heart-warming messages from all over the Netherlands via its ‘All You Need Is Love’ campaign on its channels. All viewers are invited to send in their home videos. Messages for loved ones, entrepreneurial spirits, and creative show-offs - all types of videos are welcome!
Watch the announcement of the campaign and a 'best of'
RTL Nederland has joined forces with the RTL 4 show All You Need Is Love for this campaign. Entries are not limited to declarations of love. Light-hearted actions by local entrepreneurs and creative excesses are also welcome. Since 14 April, the nicest, most beautiful and touching entries have been broadcast on RTL 4, 5, 7, and 8 and online via RTL Nederland’s social media. Submitting a video message can be done via allyouneedislove.nl.
Robert ten Brink © nick van ormondt
The campaign has been rewarded with good ratings. In just over a week, RTL Nederland has reached half the country. The spots have aired 143 times in total across RTL Nederland’s channels. Over 460 people have sent in videos so far, so our colleagues at RTL Nederland receive around 40-50 videos a day. |