For its 24th edition, World Television Day celebrates a truth that holds around the globe: TV makes a difference. Our medium has made and will continue to make a difference in society by putting the spotlight on racial and social injustice, hate speech, the pressing climate issues and the support TV has provided to people and businesses throughout the continuing Covid-19 crisis.
“At the time of Covid-19, television has never been so present and important. Broadcasters have a dual responsibility to inform and to connect people by sharing positive and verified stories about building back better and greener. Thank you to the TV industry for making a difference,” says Caroline Petit, Deputy Director United Nations Regional Information Centre for Europe (UNRIC).
Guillaume de Posch
“This pandemic demonstrates like never before the role of television to support society and democracy. Throughout these difficult months, TV is there to care. Care for the provision of editorially responsible trusted news. Care for the distribution of entertainment to bring light in times of darkness. Care for preserving variety and cultural diversity in the media landscape. All in all, TV is and will continue to be a true beacon of resistance against the coronavirus,” addsGuillaume de Posch, President of the Association of Commercial Television in Europe (ACT) and former Co-CEO of RTL Group.
As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide – watch it below!