10.02.2021, Germany, Mediengruppe RTL Deutschland
Mediengruppe RTL Deutschland and Gruner + Jahr plan to work together even more closely in the future.
The two companies have organised workshops for representatives of their respective top managements, who are now examining various options with an open-ended approach and mindset. The aim is not only to cooperate even more closely in various fields but also to develop a joint growth strategy. The partners can build on an already intensified cooperation. It ranges from the joint staging of their strong brands, to journalistic and editorial exchange, to the development of new formats.
Rabe sees Mediengruppe RTL and G+J’s decision as being consistent with Bertelsmann’s strategy, and explains: “Bertelsmann must find its own responses to the competition with the global tech platforms. Alone and on their own, our businesses will hardly survive this competition long-term. Our answer is therefore: more collaboration, to add size, resources and competence.” This is the reason, he says, that Bertelsmann began creating alliances and partnerships a few years ago.
Mediengruppe RTL and Gruner + Jahr are represented in these alliances, and also cooperate bilaterally beyond this. The G+J magazine Stern, for example, and Mediengruppe RTL’s news magazines exchange editorial news and stories. Gala and RTL Exclusiv also cooperate closely. In the Audio Alliance, the partners work together on further developing the growing medium of podcasts. In addition, the two media companies operate the Greenhouse innovation lab in Hamburg. Mediengruppe RTL even launched its own pay-TV channel in 2014 under the name of G+J’s renowned reportage magazine: Geo Television.