Streaming and attractive live sports

05.03.2021, Germany, RTL Deutschland

A new, extensive Mediengruppe RTL Deutschland and Sky Deutschland partnership for streaming and content.

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TV Now Premium available to Sky Q customers

Mediengruppe RTL Deutschland’s streaming service TV Now will be available via the all-in-one platform Sky Q from mid of 2021. This increases TV Now’s potential reach by more than 2.5 million Sky Q customers who will be able to sign up to the fast-growing TV Now Premium programme line-up with over 47,000 programme hours. Best of all, regardless of TV Now Premium membership, all Sky Q customers will have unlimited access to on-demand programming from all of the Mediengruppe RTL Deutschland’s free-to-air channels at no extra cost. The content is available on demand for up to seven days after broadcast.

Four Formula 1 races exclusively on RTL Television

As part of the partnership, Sky exclusively sublicenses Formula 1 free-to-air TV rights to Mediengruppe RTL Deutschland. RTL Television will broadcast four Formula 1 races per season live on free-to-air TV. The agreement, initially concluded for two years, also includes extensive news access rights, enabling Mediengruppe RTL Deutschland to report on Formula 1 across all channels.

Bernd Reichart ©MGDRTL

"Offering attractive content in close interaction with our high-reach channels and TV Now is at the core of our strategy," says Bernd Reichart, CEO of Mediengruppe RTL Deutschland.  "The partnership with Sky enables us to further accelerate the growth of TV Now. With Sky Q, Sky offers a great entertainment platform for TV and streaming. At the same time, through the partnership, we continue to present attractive live sports for an audience of millions on free-to-air TV. As a 'main streamer', we are forging partnerships like this to further drive our digital agenda."
Devesh Raj, CEO Sky Germany says: "Sky Q combines linear TV, on demand, media libraries, apps, streaming and convenient functionalities on a common platform like no other service. By partnering with Mediengruppe RTL and integrating TV Now, we are strengthening Sky Q's position as the leading aggregation platform. Sky is also the new home of motorsport in Germany. Only on Sky can motorsport fans follow all 23 race weekends. In order to specifically give Formula 1 an even bigger stage and thus promote our great Formula 1 broadcasts, we are making four selected races available to an audience of millions on free-to-air TV."
Sky Q offers a completely new and integrated TV experience: linear TV channels, on demand , UHD, unique access to Netflix content and other apps such as Spotify and Dazn, resume and restart functions and much more, whether at home or on the move. With the Sky Q Mini streaming box, the Sky Q app and Sky Go, Sky programmes are available at any time in additional rooms and on mobile devices and is now even more flexible: Sky Q customers can register up to five additional streaming devices and change them five times per month.