RTL Group's Croatian channel RTL Televizija confirms its leading position

19 October 2004, Luxembourg/Zagreb

RTL Televizija, RTL Group’s TV channel in Croatia, achieved the best audience results since it started broadcasting at the end of April 2004 with a prime time (19:00 – 23:00 hrs) market share of 49.2 per cent* and a total daytime market share of 39.5 per cent* on 15 October 2004. Big Brother which is currently broadcast on RTL Televizija was the most watched programme on 15 October 2004 with an audience share of 56.4 per cent*.

Christoph Mainusch, CEO of RTL Televizija, comments: “This demonstrates that we have successfully implemented our strategy of building up and stabilizing daytime and access prime time and secondly developing prime time with local productions. “

*Target group: 18-49 years, source : AGB Puls Agency

About RTL Group

RTL Group is Europe's leading commercial broadcaster, with interests in 28 television channels and 30 radio stations in ten countries and content production throughout the world.  Its television portfolio includes RTL Television in Germany, M6 in France, five in the UK, and the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia and Hungary, as well as Antena 3 in Spain and TVI in Portugal. RTL Group’s flagship radio station is RTL in France, and it also owns or has interests in other stations in France, Germany, Belgium, the Netherlands, Spain, Portugal and Luxembourg. RTL Group's content production arm, FremantleMedia is one of the largest international producers outside the US. It is currently producing more than 260 programmes in around 40 countries including the USA, providing a wide range of drama, entertainment and factual programming for viewers around the world.

About RTL Televizija

RTL Televizija, RTL Group’s Croatian TV channel based in Zagreb, started broadcasting on 30 April 2004. It achieved the leading market position in its first full month of operations. In June 2004, RTL Group increased its shareholding in RTL Televizija to 58 %.

15 October 2004 (Target group: 18-49)
Market Shares (02-02 hrs)
  Market Shares (19-23 hrs)
RTL Televizija 39.5 %    RTL Televizija 49.2 %
HTV1 31.8 %      HTV 1 36.1 %
HTV 2 7.7 %    HTV 2 3.1 %
Nova TV 12.5 %      Nova TV 5.5 %
Other channels 8.5 %      Other channels 6.0 %
1 to 15 October 2004 (Target group: 18-49) 
Market Shares (02-02 hrs)
  Market Shares (19-23 hrs)
RTL Televizija 34.0 %     RTL Televizija 37.9 %
HTV1 30.3 %      HTV 1 31.7 %
HTV 2 14.4 %      HTV 2 14.8 %
Nova TV 12.7 %    Nova TV 8.6 %
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